Meet Super Crafty, Stampin' Up Demonstrator Hilary Crumley!

Hilary has been demonstrating for over 10 years.  If you have ever had the pleasure of being at an event with Hilary you know that she will delight and ignite your creative desires with her awesome cards and creations!  Learn how she keeps clients coming back for more.

Name:  Hilary Crumley

Web Site:  hilary.stampinup.net

Email:    stampinhil@gmail.com

Contact: 678-313-4779

Business Name:   Stampin’ Up!


Description:   Stampin' Up! products are sold at home parties or through independent demonstrators who teach the art of rubber stamping and share their enthusiasm for rubber stamping, scrapbooking, and card making.

How Long: I just celebrated my 10th year with Stampin’ Up!

How did you get started:     I began my career with Stampin’ Up! to receive product 
discounts after I was laid off from my Technical Writing job.

What have you learned or what was your greatest challenge?  I have learned that treating customers right is the best way to keep your customers loyal. I have also learned (by doing this and failing to do this) that follow-up is very important! And, it is important to not be afraid to approach someone and inquire about their interest. I’m still struggling with this every day.

Marketing success (what worked for you)?  Your current customers and friends (word of mouth) is your best marketing tool. Be good to the people who will refer you to new business!

What does the future look like for you? I am always hoping to grow my business. My goal has always been to achieve the title of “Manager” within Stampin’ Up! I’ve come very close, but that is what I keep working towards.

For additional information contact Hilary here:

Web Site:  hilary.stampinup.net
Email:    stampinhil@gmail.com

Contact: 678-313-4779

Get Attention with a Great Tutorial

Growing your business means staying engaged with your audience.  One great way to keep your audience involved and coming back is to provide a simple yet fun tutorial, especially for those who are catering to other crafters.  

Here are the essential steps for writing a great tutorial:

Choose a Specific Title:  Be specific with your title.  Make it clear, ie How to Make a Tri-Fold Card.  Or get creative but make sure the subtitle makes it clear.  Tri-Fold Fun, Surprise a Friend: How to Make a Tri-Fold Card. 

Start with a photo of the completed project.  This photo is what will make the reader want to continue.  They get to see the finished project and become inspired!

Provide a supplies needed list. Include a list of everything needed to complete the project.  Be sure to list specific brands, when possible.  People like to know the brands so they can duplicate and also they like to know your preferences and why.  This is also another good spot for a photo.  Numbered or bulleted lists work great here. 

Instructions/Steps:  Be sure to break down your project into easy steps.  Include a photo and description/instructions for each step.   Include any tips you may have, suggestions or pointers. Numbered steps are a great option. 

Optional:  Include additional details about the project: How long the project may take, list what it is good for how it can be used, list of where to find products and if you are providing projects appropriate for children you can include an age-range. 

Meet Robin Casey, Creative Memories Independent Consultant Extraordinaire!

This week in the "Craftlight" we feature Robin Casey, Creative Memories Independent Consultant extraordinaire.  Robin has been a consultant for over 12 years now and offers some great tips and advice for building and growing your consulting business.   Robin has provided her services at Classy Crops and events, as well as other scrapbooking events in the Atlanta area. 

Name: Robin Caseywww.mycmsite.com/robincasey

Company: Creative Memories 

Description: We provide products to celebrate your photos

How long have you been consulting? I've been a consultant for 12 years

How did you get started? I wanted to be a direct seller for something when my last child turned 1. A friend was consultant with Creative Memories and I had told her if she ever needed to leave the business I would be interested in taking over.

What did you do wrong?  What I've done wrong is not knowing my customer. I once participated in a craft fair. This was not a good use of my time.

Income: I'm able to have all my scrapbooking supplies paid for by my business plus left over income that contributes to the household as well as special treats like vacations

What is your greatest success?  My biggest success comes from knowing my products. I only use Creative Memories products and I do test all of our products. So I can confidently say we have the best product or a not so good product. I think people appreciate my honesty.

Please share your greatest challenge: My greatest challenge is getting people to understand Creative Memories is so much more than just what people think of as scrapbooking!

Marketing success: I am in constant contact with my customers. I send out a couple of emails every month and I reward my customers for bringing me new customers.

Business advice: My best piece of business advice is do what you find works for you. What works for somebody else may not be the best path for you, but you do have to try lots of different things to find your own perfect way

What does the future look like for you? I continue to see new customers coming to me on almost a daily basis. I see myself doing what I'm doing for many years to come!

Contact Robin here:

robin@caseyclan.org
Home 770-592-1169 Cell 678-772-2156

Have more questions?  Interested in the products or an opportunity with Creative Memories contact Robin above!

Want-to-be consultants we'll be covering getting started in consulting in the From Paper Crafts to CASH workshop this week!  Yep, we've started but if you want to jump in now...come on in and get started!