In the "craftlight" this week we feature Roz Davis, Crafty Card Maker! Continue to read how Roz suggests you can have a successful experience at your next/first craft fair.
Name: Roz Davis
What is your craft? Card-making/Paper crafts.
Where was the fair? Church women's conference in Virginia Beach.
What did you sell? Keep it simple - small cards $3, large cards $4-5.
Tips for a successful experience:
- Know thy audience - number of participants, average age, women with discretionary income, etc.
- Prepare more product than you need.
- Look for good booth location.
- Make your table/booth attractive (on day 2 of the event, we changed the table up and the people thought we added product, it was the same stuff!).
- Greet customers and find out what they are looking for, then show them what you got! Ask them what they need or if they are looking for something special for a special someone!
- Be friendly and be sure your table is open for business, as much as possible.
- Bling, shoe, diva, etc. cards sell! Also add some other girly items to your table (scarfs, jewelry, etc.) but not too much. Just enough to attract the non-crafty people to your table.
- Make sure you have some help. You can't do a large event by yourself.
Mistakes: One mistake was only having 10-20 of some items for a group of 300 women (sold out by noon the first day). Another mistake was not anticipating how they might want to purchase the cards. Many were looking for boxed sets and all I had was individual cards. This is true especially for Christmas cards.
How did it go? It was GREAT! Plan to do it again next year. I have done other small events. This was the largest.
Who was your audience? I find the best audiences for card sales are women.
Best selling items: Best selling item was cards with images of women, bling, shoes, diva @ $5 per card.
What's next? I'm looking for other women's events local or within driving distance. I flew to VA. My sis lives in Raleigh and it was her church's annual conference.
