This week join us as we learn how sticking with your passion and what you know well can turn into a great business and great success!
Name: Elly Pessel - Reinders
Business Name: JEJE Produkt
JEJE Produkt is a Dutch family business that was established by the Reinders family.
JEJE Produkt designs and manufactures peel-off stickers in an exceedingly wide variety of types and sizes. Over 3000 designs in 45 standard colors are available. The range contains pictures for every occasion, Christmas, Easter, Jubilee but also borders and corners as decorative item on cards and objects and texts in all kinds of languages.
As a manufacturer of craft materials JEJE Produkt produces and markets not only its own products, but it also manufacturers a large quantity of products for other companies under private label.
We develop new, progressive and innovative products used in card making, scrapbooking and other craft projects. Most items revolve around peel-off stickers which adhere to many different surfaces.
The first brand marketed was Sandy Art®, a creative hobby for making cards and decorations with colored sand. Subsequently new brands were launched, such as Donna’s 3D®, Scrapito®, Jewelly, Creative Jewels.
Since its establishment JEJE has developed into a leading manufacturer of craft materials and peel-off stickers. Supplying wholesale companies.
The name of the business was composed of the first names of the four founders, being: Joop, Eric, Joke and Elly.
The company was founded in 1991.
How did you get started?:
Joop and Joke started an Art Paint and Craft shop in the sixties. Through the years they received questions for specialized products by their customers and they always tried to fulfill the demands. Then Joop saw the Sand Paintings in the USA from the Navajo Indians and he thought that this would be something spectacular to develop for card making.
Through the years more and more products were developed and finally JEJE Produkt was born when Eric and Elly joined the company.
What have you learned?
Through the years we learned to keep the focus on doing what we are good at. We had many challenges and one of them was exhibiting at the CHA show for the first time in 2007. For an overseas and European company a big step. Which we don’t regret for a moment! Nowadays it is a challenge to keep up with the social media like Facebook.
What is your greatest strength?
Our strength is that we can fulfill our customers demands for (exclusive) products or urgent deliveries when needed. Service and quality are the most important things. What we promise we do.
What does the future look like for you?
We intend to bring more and more beautiful peel-off stickers and product ranges for scrapbookers, cardmakers and home decoration. We are at your service!
Additional idea or tip?
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Find all we do and manufacture on our website: http://www.jejeprodukt.nl